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Honeybees Might Have Emotions Wired (hat tip reader Robert M). If they keep this sort of research up, I’ll start feeling guilty about killing mosquitos.

Earth may be headed into a mini Ice Age within a decade The Register (hat tip reader Crocodile Chuck)

Fukushima: It’s much worse than you think Aljazeera (hat tip Richard Kline)

Pocket Particle Accelerators Like This One Could Bring Safer Nuclear Power to Neighborhoods PopSci (hat tip reader Robert M)

With an Artificial Memory Chip, Rats Can Remember and Forget At the Touch of a Button PopSci. How many of you have seen something you’d thought of disappear? Happens to me when I’m not fully awake. Sort of interesting to think something and then have it crumple and go into a void (not visual, just closest to what the process seems to be like). I probably should be alarmed by it, but some dream states are not conducive to memory and this may be a struggle to retain something out of that state and what the failure process feels like.

Germany concedes on Greek debt deal Financial Times. But will the citizens stand for it?

How the US Routinely Violates Human Rights at Home Counterpunch

Cartels have taken cruelty up a notch, says one drug trafficker: kidnapping bus passengers for gladiatorlike fights to the death Houston Chronicle (hat tip reader Chris M)

ATF agents: Border weapons operation a disaster Houston Chronicle. Down South adds:

It is rather obvious to me that there are higher ups in the ATF and the Justice Department who are on the drug cartels’s payrolls.

You’re probably going to think I’m nuts, but it is the movie The Departed that offers what I find is the most believable narrative as to what is going down. And perhaps it is even more complex than that. I’ve only known one of the drug guys in Mexico, and he was an Mexican Army major who had spent a 15 year stint in prison. He said that in addition to having people in your own criminal organization that are police informants, you also have infiltrators from competing cartels. In Mexico the Army is also involved in drug interdiction. So you have honest cops and honest Army people. You have cops and Army people who are on your payroll. And you have cops and Army people who are on the payroll of a competing drug cartel. And there are always betrayals.

The thing in The Departed that simplifies things a bit is that you don’t have the dynamic of competing crime organizations that have infiltrated your own organization or have their plants in the police department. So, as complex and convoluted as the situaiton is in The Departed, in reality it is perhaps even more convoluted than that.

Can Obama cut the deficit and have job growth too? Stephanie Kelton

The Banking Miracle Joe Nocera, New York Times

Why the SEC Should Get Medieval With the Credit Rating Agencies Alain Sherter, BNET (hat tip reader Barbara W). My cynical buddies think this probe is to punish them for downgrading US debt. But if there is a nefarious plan, I bet it’s more likely to pressure them not to declare the Greek rollover a selective default.

Debbie Wasserman Schultz: Social Security Benefit Cuts “Off the Table” Dave Dayen, FireDogLake

Former Tea Party of Nevada candidate sues over efforts to foreclose on home Las Vegas Sun and Senate banking chair has property in foreclosure Atlanta Journal Constitution (hat tip Lisa Epstein and ForeclosureFraud)

The Real Scandal at Goldman Sachs: The Stock Price Daniel Gross (hat tip Tim Coldwell)

2 Big Banks Exit Reverse Mortgage Business New York Times. For once, banks hoist on their own petard.

The 10 worst dads in movie history Salon

Antidote du jour. For once Naked Capitalism lives up to its name. Accompanying story in the Daily Telegraph (hat tip reader Crocodile Chuck).

Honeybees Might Have Emotions Wired (hat tip reader Robert M). If they keep this sort of research up, I’ll start feeling guilty about killing mosquitos.

Earth may be headed into a mini Ice Age within a decade The Register (hat tip reader Crocodile Chuck)

Fukushima: It’s much worse than you think Aljazeera (hat tip Richard Kline)

Pocket Particle Accelerators Like This One Could Bring Safer Nuclear Power to Neighborhoods PopSci (hat tip reader Robert M)

With an Artificial Memory Chip, Rats Can Remember and Forget At the Touch of a Button PopSci. How many of you have seen something you’d thought of disappear? Happens to me when I’m not fully awake. Sort of interesting to think something and then have it crumple and go into a void (not visual, just closest to what the process seems to be like). I probably should be alarmed by it, but some dream states are not conducive to memory and this may be a struggle to retain something out of that state and what the failure process feels like.

Germany concedes on Greek debt deal Financial Times. But will the citizens stand for it?

How the US Routinely Violates Human Rights at Home Counterpunch

Cartels have taken cruelty up a notch, says one drug trafficker: kidnapping bus passengers for gladiatorlike fights to the death Houston Chronicle (hat tip reader Chris M)

ATF agents: Border weapons operation a disaster Houston Chronicle. Down South adds:

It is rather obvious to me that there are higher ups in the ATF and the Justice Department who are on the drug cartels’s payrolls.

You’re probably going to think I’m nuts, but it is the movie The Departed that offers what I find is the most believable narrative as to what is going down. And perhaps it is even more complex than that. I’ve only known one of the drug guys in Mexico, and he was an Mexican Army major who had spent a 15 year stint in prison. He said that in addition to having people in your own criminal organization that are police informants, you also have infiltrators from competing cartels. In Mexico the Army is also involved in drug interdiction. So you have honest cops and honest Army people. You have cops and Army people who are on your payroll. And you have cops and Army people who are on the payroll of a competing drug cartel. And there are always betrayals.

The thing in The Departed that simplifies things a bit is that you don’t have the dynamic of competing crime organizations that have infiltrated your own organization or have their plants in the police department. So, as complex and convoluted as the situaiton is in The Departed, in reality it is perhaps even more convoluted than that.

Can Obama cut the deficit and have job growth too? Stephanie Kelton

The Banking Miracle Joe Nocera, New York Times

Why the SEC Should Get Medieval With the Credit Rating Agencies Alain Sherter, BNET (hat tip reader Barbara W). My cynical buddies think this probe is to punish them for downgrading US debt. But if there is a nefarious plan, I bet it’s more likely to pressure them not to declare the Greek rollover a selective default.

Debbie Wasserman Schultz: Social Security Benefit Cuts “Off the Table” Dave Dayen, FireDogLake

Former Tea Party of Nevada candidate sues over efforts to foreclose on home Las Vegas Sun and Senate banking chair has property in foreclosure Atlanta Journal Constitution (hat tip Lisa Epstein and ForeclosureFraud)

The Real Scandal at Goldman Sachs: The Stock Price Daniel Gross (hat tip Tim Coldwell)

2 Big Banks Exit Reverse Mortgage Business New York Times. For once, banks hoist on their own petard.

The 10 worst dads in movie history Salon

Antidote du jour. For once Naked Capitalism lives up to its name. Accompanying story in the Daily Telegraph (hat tip reader Crocodile Chuck).

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1. 
   Peter Risdon Says:
   
   
   May 16, 2011 at 2:40 pm | Reply
   
   

   The paragraph you quoted from ends with this sentence:

   
   

   “According to the best-sited stations, the diurnal temperature range in the lower 48 states has no century-scale trend.”

   
   

   That was a surprise given the tenor of this post: “… maybe this is the end to questions as to whether surface temperature increases actually exist.”

   
   

   Did you mean that we can now say the answer to that is that surface temperature increases do not exist? Or that, pace Keenan in the WSJ, the data do not contain statistically significant trends?

   
   
   
   
   • 
     andyrussell Says:
     
     
     May 16, 2011 at 2:58 pm | Reply
     
     

     I don’t think diurnal temperature range is very important. Do you?

     
     

     What’s more, the “century-scale” bit covers some interesting detail. Before Fall et al., it seems that the only work on diurnal temperature range showed a negative trend from the mid-century to 1980s-ish. What Fall et al. found was that this has increased again since the 1980s. So there’s no “century-scale trend”.

     
     

     But that tells you very little about mean surface temperature trends.

     
     
     
     
     • 
       Mark Says:
       
       
       May 17, 2011 at 10:45 pm
       
       

       I have heard it claimed that the reduction in diurnal temperature range over the past few decades provides evidence that GHG increases are responsible for the warming. In that sense, some people think diurnal temperature range is important.

       
       

       Incidentally, I don’t think Fall et al. were the first to find that DTR has increased since the 1980s. I read a paper that said much the same thing a few years ago.

       
       

       Sorry for the lack of references to back up these statements. I’m a little too busy at the moment to chase them up.

       
       
     
     
     • 
       andyrussell Says:
       
       
       May 18, 2011 at 8:43 am
       
       

       Ok, so I’m probably not giving DTR as much significance as it deserves.

       
       

       My point is that I don’t really care about DTR. I don’t think I know anyone who has a particular interest in DTR. If this paper had been published by anyone else I wouldn’t have looked at it. It’s not very interesting. It’s just another paper on climate observations that fits in with the “consensus view of climate change” or however you want to put it. That’s useful, but not to me or most people.

       
       

       If, however, the paper had shown what Watts has been saying it would show for quite a while now (i.e. that the postitive temperature trend in the surface station record in the US was an artefact of poor station siting) then that would have been very interesting. To me and to many other people.

       
       

       But it didn’t.

       
       
     
     
     
     
   
   
   • 
     Ben Says:
     
     
     May 16, 2011 at 4:49 pm | Reply
     
     

     So Peter… If the diurnal high and the diurnal low both rise by 1°C, you think this means there has been no warming? After-all, the diurnal range hasn’t changed! Others might draw a different conclusion.

     
     
   
   
   
   


2. 
   Peter Risdon Says:
   
   
   May 17, 2011 at 8:26 am | Reply
   
   

   I understand diurnal range has significance, and the relationship between day and night time temperature ranges is important, especially with regard to the period 1950 to 1980 when the effect of man-made global warming, it has been argued, was masked by a cooling but revealed by the changes in the relationship between these ranges.

   
   

   I further understand that this argument is based on the idea that human pollution caused this daytime cooling, that it affected the range of day time temperatures as well as the difference between night time temperatures which continued to show warming, and daytime ones that didn’t. This makes day time temperature range significant: if this is right it would be expected to show a variation that correlates with human activity.

   
   

   But this isn’t my field; I’m just reading what I can in an attempt to understand as much as possible about an important issue and, for me at least, that means reading Watts and reading this blog. Just searching out stuff you’re already disposed to accept isn’t good enough. My comment was prompted by what struck me as a somewhat partial quotation and exasperation: I’m with Feynman when he said you should point out the problems with a theory, not just the things that support it.

   
   

   [It's not really a "partial quotation" is it? That sentence you are interested in is stuck on the end of the abstract as a new paragraph and isn't really related to the 2 sentences I quote and which are related to the subject of this post. I'm not really interested in DTR and I doubt Watts was either. - AR]

   
   

   At least Watts invites people with different views to post on his blog and has been at the forefront of attempts to cross the ideological divide, not least with Judith Curry.

   
   

   Ben, of course you’re right. Andy, a century is an arbitrary scale, of course.

   
   

   I’d still be interested in your take on statistical significance.

   
   
   
   
   • 
     JMurphy Says:
     
     
     May 17, 2011 at 12:05 pm | Reply
     
     

     In what way has Watts atempted to cross “the ideological divide” ?

     
     
   
   
   • 
     Ben Says:
     
     
     May 17, 2011 at 3:16 pm | Reply
     
     

     Peter, I encourage a critical (i.e. thoughtful) reading of Anthony’s blog but my god do you really think he’s “at the forefront of attempts to cross the ideological divide”? Anthony has done more to harden denialist thought than anyone, with the possible exception Marc Morano.

     
     

     The “different views” he solicits are unthreatening fig-leaves.

     
     
   
   
   • 
     andyrussell Says:
     
     
     May 17, 2011 at 3:24 pm | Reply
     
     

     I’ve got no problem with most of what Keenan says, although he’s not the first/only person to be saying these things. There’s a JoC paper from 2010 and it was one of the useful points to come out of the UEA email enquiries (i.e. working more with stats people). Not sure where the funding was supposed to come from for these new people though!

     
     

     I suppose the bigger problem comes down to climate science covering so much stuff – you can’t just look at problems from a stats/dynamics/modelling/chemistry/radiation/whatever perspective for too long before a) not getting very far or b) needing to doing something you’ve not done before.

     
     
   
   
   
   


3. 
   omnologos Says:
   
   
   May 19, 2011 at 7:21 am | Reply
   
   

   Am surprised nobody claimed it was irrelevant as the US only covers 2% of the globe…

   
   
   
   
   • 
     andyrussell Says:
     
     
     May 19, 2011 at 7:43 am | Reply
     
     

     Maybe that’ll be Watts’ next move: if you can’t find anything in the US, let’s give Europe a go.

     
     

     I can’t imagine there’d be much enthusiasm left for such a project, though.

     
     
   
   
   
   

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The tablet and mobile <b>news</b> war just keeps getting hotter <b>...</b>

You might use Flipboard, Zite, Feedly, or one of the other news apps on an iPad or your mobile device. This space just keeps getting hotter and hotter, probably due in no small part to Flipboard's $50 million in funding they collected ...

Obama Campaign Hawks Birth Certificate T-Shirt, Campaign Claims <b>...</b>

President Obama's 2012 presidential campaign today started selling “Made in the USA” t-shirts featuring images of both President Obama and the long-form birth certificate he released copies of last month. “Wear your support for this ...

<b>News</b> In Brief: Life - Science <b>News</b>

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Help Making Money

Alt Attribute & Search engine optimization

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In Google's webmaster guidelines, they advise the use of alternative text for the images on your web site:

Images:. Use the alt attribute to supply descriptive text. In addition, we recommend utilizing a human-readable caption and descriptive text round the image.

Why would they ask us to do that? The answer is simple, really; search engines like google have a similar problem as blind users. They cannot begin to see the images.

Many webmasters and inexperienced or unethical SEOs abuse the use of this attribute, attempting to stuff it with keywords, looking to achieve a certain keyword density, which isn't as relevant for rankings now since it was previously.

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This process also puts persons who use screen readers at a greater disadvantage. Screen readers are software-based tools that actually read aloud the items in what is shown on the screen. In browsing the web, the alt attributes of images are read aloud too.

Imagine listening to a paragraph of text which is then repetitions of numerous keywords. The page would be far from accessible, and, to put it bluntly, will be found quite annoying.
What exactly is an Alt attribute?

An ALT attribute should not be used as a description or perhaps a label to have an image, though many people utilize it in that fashion. Although it may appear natural to assume that alternate text is really a label or perhaps a description, it's not!

The words used within an image's alt attribute should be its text equivalent and convey the same information or serve exactly the same purpose that the image would.

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Some examples:

 

Some SEO Optimization Tips

If a search button is a magnifier or binoculars its alt text should be 'search' or 'find' not 'magnifying glass' or 'binoculars'.

If an image is meant to convey the literal contents of the image, then a description is suitable.

If it's designed to convey data, then that data is what's appropriate.

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Some Alt Attribute Guidelines:

Always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.

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Keep in mind that it's the function of the image we are attempting to convey. For instance; any button images shouldn't range from the word "button" within the alt text. They should emphasize the action performed through the button.

Alt text should be based on context. The same image inside a different context may require drastically different alt text.

Attempt to flow alt text with the remainder of the text because that's the way it will be read with adaptive technologies like screen readers. Someone listening to your page should hardly be aware that a graphic image is there.
Please keep in mind that utilizing an alt attribute for each image is required to meet the minimum WAI requirements, which are used since the benchmark for accessibility laws in UK and the remainder of Europe. They are also required to meet "Section 508" accessibility requirements in the US.

It is useful to categorize non-text content into three levels:

Eye-Candy
Mood-Setting
Content and Function

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Eye-Candy are stuff that serve no purpose other than to create a site visually appealing/attractive and (oftentimes) fulfill the marketing departments. There is no content value (though there might be value to a sighted user).

Never alt-ify eye-candy unless there's something there that will boost the usability from the site for somebody using a non-visual user agent. Use a null alt attribute or background images in CSS for eye-candy.

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This is the middle layer of graphics which might serve to set the mood or set happens so to speak. These graphics are not direct content and may 't be considered essential, but they're important in they help frame what's going on.

Try to alt-ify the second group as is sensible and is relevant. There might be times when doing so might be annoying or detrimental with other users. Then avoid it.

For instance; Alt text that's identical to adjacent text is unnecessary, and an irritant to screen reader users. I recommend alt="" or background CSS images in such instances. But sometimes, it's important to understand this content inside for those users.

Usually this will depend on context. The same image inside a different context may need drastically different alt text. Obviously, content should always be fully available. How you go in this case is a judgment call.

III. Content and Function

This is where the image may be the actual content. Always alt-ify content and functional images. Title and long description attributes can also be in order.
The reason many authors can't understand why their alt text isn't working is that they don't know why the images are there. You need to determined exactly what function an image serves. Consider what it's about the image that's important to the page's intended audience.

Every graphic has a reason for being on that page: because it either enhances the theme/ mood/ atmosphere or it is advisable to what are the page is attempting to explain. Understanding what the image is perfect for makes alt text simpler to write. And exercise writing them definitely helps.
A way to look into the usefulness of alternative text would be to imagine reading the page over the telephone to someone. What would you say when encountering a specific image to create the page understandable towards the listener?

Besides the alt attribute you have a couple more tools available for images.
First, in level of descriptiveness title is within between alt and longdesc. It adds useful information and may add flavor. The title attribute is optionally rendered through the user agent. Remember they are invisible and not shown like a "tooltip" when focus is received through the keyboard. (So much for device independence). So make use of the title attribute only for advisory information.
Second, the longdesc attribute points to the Link to a full description of an image. If the information contained in a picture is essential to the concept of the page (i.e. some important content would be lost if the image was removed), an extended description than the "alt" attribute can reasonably display should be used. It can provide for rich, expressive documentation of the visual image.

It should be used when alt and title are insufficient to embody the visual qualities of the image. As Clark [1] states, "A longdesc is really a long description of the image...The aim is to use any length of description necessary to impart the details from the graphic.

It would not be remiss to hope that a long description conjures an image - the look - within the mind's eye, an analogy that is true even for that totally blind."

Although the alt attribute is mandatory for web accessibility as well as for valid (X)HTML, not every images need alternative text, long descriptions, or titles.

Oftentimes, you're best just going with your gut instinct -- if it's not necessary to include it, and when you don't possess a strong urge to do it, don't add that longdesc.

However, if it's necessary for the entire page to operate, then you have to include the alt text (or title or longdesc).

What's necessary and what's not depends a great deal on the function of the image and it is context about the page.

The same image may need alt text (or title or longdesc) in a single spot, but not in another. If an image provides simply no content or functional information alt="" or background CSS images may be appropriate to make use of. However, if the image provides content or adds functional information an alt will be required and maybe even a long description would be so as. In many cases this kind of thing is a judgement call.

Image Seo optimization Tips

Listed here are key stages in optimizing images:

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In 1999, years before major traditional publishing outfits cared about making money online or knew their bottom lines would soon depend on it, a small Melbourne startup called SitePoint figured out how to make money as the premiere destination for those looking to learn about building websites.

I remember my visits to SitePoint as a teenager fondly. I had a head full of ideas on grand businesses that would make me rich, and all I needed to do was pick up the skills to build them — or so I thought. I got my hands on the classic ‘Build Your Own Database Driven Web Site Using PHP & MySQL‘ by Kevin Yank and read SitePoint’s articles (this was before blogs existed) as often as I could.

In the end, things didn’t quite go as planned. My first job after high school and a bit of uni was (fortunately, before corporate life could claim me) my own business, which involved pushing out word count at breakneck speed, not creating web apps. Even still, I imagine those hours spent learning what SitePoint had to offer had a part to play in my early success, or I wouldn’t have know where to begin building my completely web-based service business.

Humble Beginnings

SitePoint was co-founded by Mark Harbottle and Matt Mickiewicz. Before SitePoint, Mark was a founding member and programmer with the company that developed HotDog, which you may remember as one of the few HTML editors available in 90s. Matt, on the other side of the world in Canada, had started a site that would soon become very popular — Webmaster-Resources.com, which these days redirects to SitePoint (and would probably sell for a small fortunate on the domain market).

By 2000, the two were working on SitePoint full-time and making advertising deals to keep the site in the black. In 2001, they turned their most popular tutorial into a book, which they sold themselves through a print-on-demand service.

The experiment was worthwhile, because the book was a success, enough to warrant a switch from the print-on-demand model to ordering large print runs. The company’s library today features books and kits on everything from running an SEO business to hosting your site using Amazon Web Services.

They’re also the company behind three popular marketplaces — 99designs, a design crowdsourcing site, Flippa, where users buy and sell websites, and Learnable, which is a platform for user-generated education.

Making Money with Information

SitePoint was one of the earlier companies in the world to bring in enough revenue from online content to support a growing staff — and on top of that, was listed several times in the BRW Fast 100, Deloitte Technology Fast 50, and the Deloitte Asia Pacific Fast 500. I spoke with co-founder Matt Mickiewicz to find out how they figured it out so early while News Corp continues to flounder years later.

“When we first launched our Forums in 1999, I made going in there, reading discussions, and helping out people personally one of my core daily activities. I used to answer hundreds of emails every week providing feedback to people about their websites, helping them troubleshoot problems, and in general be as helpful as humanly possible,” said Mickiewicz.

When the infamous ‘social media experts’ talk about building community as an essential part of doing business online, they’re not wrong — even if they don’t seem to know how to do that themselves. Putting some elbow grease into daily and helpful interactions with visitors put SitePoint in the right place for the company’s expansion into new markets. According to Mickiewicz, even SitePoint’s weekly newsletter would result in hundreds of email responses — something I’d be surprised to see today.

“SitePoint really was a community in every sense of the word, and when we published our first books and asked people to buy from us, we had build up a huge amount of trust and goodwill so that people happily opened up their wallets to us.”

Advertising’s No Golden Egg

In the last few years, the annual online ad spend has declined, but SitePoint still walks away with both a good profit and happy customers. To SitePoint, selling ad space isn’t just about slapping banners up when their clients’ ad-men send it over. They work hard to deliver extra value, and that means SitePoint doesn’t have to bring ad rates down to the point of commoditization while its competitors slash their inventory prices in desperation.

“Ad agencies & clients are as demanding as ever, so it’s our job to provide them with the absolute best customer service and justify our value and offer out of the box ideas to clients,” said Mickiewicz.

Mickiewicz and SitePoint started in an era when online advertising was a Wild West and have watched as Internet advertising standards were established by the IAB and the technology that made it possible to target their ad serving based on user demographics — things that have made the job of delivering a great experience for advertisers easier.

Even still, Matt doesn’t recommend that new media businesses rely completely on advertising revenue. “Products sales play a very important role in our business to this day in monetizing our traffic,” he says, though he’s not eager to tell me how much of their revenue is made up by products versus advertising.

“No one wants to buy advertising from you when you’re small, and when you get to a certain size you end up backfilling with ad networks which devalues your ad inventory.”

SitePoint’s continued success has been born of diversification. With a business that gets its revenue from marketplaces, subscriptions, advertising and a plethora of popular products, the company is largely resistant to recessions and market disasters — if one revenue source gets knocked out, they know they’ve got plenty of backups.

Gaining Discipline and a Strong Work Ethic at a Young Age

Entrepreneurs mostly fall short because they don't have the work ethic needed to start a business from nothing. It took a while, but I had to train myself to work 17 hours a day.

I've learned that it is the indirect work that an entrepreneur puts in that makes him or her successful. For instance, I continuously read new books that I feel may be pertinent to my job. I always take detailed notes so I don't forget the concepts.

If I'm not at the gym or sleeping for 7 or so hours, I'm available for my clients. This is what compels them to continuing working with my firm.

The biggest problem I have with my vendors is that it takes them too long to execute a request. Corporate America has set a standard of 8 hours a day - no more no less. It is imperative that the entrepreneur exploit this status quo and stand out from the crowd.

Advertising and Marketing on a Budget

I knew that I could not rely on cold-calling forever. Also, I am a firm believer that you should never rely on current clients. They can move companies and no longer need you, they can experience budget cuts, or you can have a disagreement that leads to a falling out.

However, pay-per-click would not work for me because candidates who yielded little to no return would kill my budget through costly clicks. Obviously it was important that job seekers visit my company's site, but they aren't the real revenue-drivers in the recruiting world. Therefore, I found various industry directories that were accessible to my target market and only cost a hundred or so dollars per advertisement annually.

Once I closed enough deals to support a marketing budget, I decided that we needed some form of SEO. I found a company out in California through the web and the sales representative, seemingly desperate for business, threw in 35 programmed new pages per month with the SEO.

At this point, I had an intern from NYU come to my apartment full time, and together we wrote over 150 landing pages. (Landing pages are website pages geared toward ranking on a particular keyword phrase or two and, mostly they are not linked to from your website's homepage.)

While their programming skills were satisfactory, when it came to SEO, my vendor had no idea what they were doing. Before we parted ways, over the course of approving programmed pages, my vendor sent me their programming and meta tags for my site.

This piqued my interest and I began studying SEO. I ended up studying it all day, every day. I knew it was the only way my company would grow. I read SEO blogs, contacted sites that would give links to recruitment agencies and, at this point I began the uphill battle that was cold-calling universities for.edu links.

In total, I probably contacted 350 or so university career centers in order to present my company as a career resource and, subsequently get a link from their site. I got a lot of resistance, mostly because I was a recruiter and recruiting has a certain low reputation, but some of the career center people were simply hard to negotiate with.

Partially, that's due to academia being its own, insular world, where rules apply differently than in the business world. A university in Arizona would not even accept donations to be listed because we were a staffing agency. Another university's career center got in a lot of trouble when the woman asked for $500 for us to be listed, but there was no cost for any other firm.

I knew something was wrong when she emailed me right away with a "First-Ever Best Career Center Intern Award" in which she would give cash to the student who did the best job of convincing her that they were the best intern and should get the money.

Then, there was my alma mater, who took a donation, only to tell me that the woman who swiped my credit card was no longer there and she didn't have authorization.

In the end, I ended up with only 30 or so links after literally days' worth of cold-calling hours. Even so, it was a higher number than my competition had. Right now, SEO is what fuels my business. We get around hundreds of visits a day and our advertising budget is a mere pittance compared to what most ad and marketing agencies quote.

This means that our firm does not need to attend trade shows and is not reliant on one particular customer to maintain a steady stream of revenue and fuel growth.

Recruiting the Right Employees From an Apartment

I started my business from a studio apartment on Manhattan's Upper West Side, and continued to grow it when my wife and I moved to a larger place on the East Side. But a Manhattan apartment with the attendant space restrictions it still very much was.

I decided to prioritize growing our online presence and business base, as described above, rather than investing in office space before it made logistical sense. But I was quickly busy enough that I couldn't run the business on my own, and that meant bringing on employees.

Recruiting employees to work out of your apartment is very difficult. This is especially true when they are of the opposite sex. I knew that remote employees would not work, as they have a significantly higher turnover rate than in-house employees.

Also, I wanted to hire entry-level people, and too much autonomy leads to failure at that experience level. I wanted them trained by me and not another recruiting firm, therefore we would have to teach them the business.

When I set out to get new full-time people, I already had our Managing Director, Alison, on board so it was a little easier, but many applicants would not consider working out of an apartment.

They would get very skeptical as to the legitimacy of the company. Most would not show up to the interview.

The only way to accomplish recruiting the right people was to increase the salary for the position to roughly 25% over market. It was worth it, as we found one great employee who would help us find the 4th member of the team.

We also assured our employees that we would get an office, a promise that we kept and signed a lease after a few months of the new team members being on board.

Recruiting, even if you have the tools, is a very difficult thing for a start-up. However, the hurdles I cleared can apply to many industries, not just staffing or consultancy services. Work hard, plan smart, and hire right. Aren't those the basics to any start-up's success? The trick is getting them right the first time, or if not, to try, try again.

Article Source: http://EzineArticles.com/6129956

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